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Creating an Outlook Signature with Links and Icons
At Gillis Marketing, we’ve had a few requests for directions to create a customized email signature in Outlook – it has a cleaner look than a list of web addresses. So we created a Signature Guide...
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QR Codes: What are Those Funky Boxes?
Becoming more common in marketing, QR codes are square barcodes developed in Japan. QR is Quick Response. Using an app in a camera-equipped smartphone, a person “scans” the QR code to visit a URL or...
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Online Group Couponing Services
I am a BIG bargain fan. Even online – I always Google for a promo code before I hit submit on my shopping cart. As a marketer, not only do I love a good coupon - I love the direct response aspect of...
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The Time-Suck of Social Media Marketing: A Story of Inconsistency
I sat in a fantastic meeting last week and discussed how to manage workflow to maximize social media tools. I know the workflow I recommend to people is effective for consistent building and...
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Knowing your (Google) Place – Your Business on Google Places
Business owners who purchased ads in the phone book remember a significant marketing investment with that advertising platform. It may seem to-good-to-be-true to learn that Google offers a better...
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How to Klout – Track Your Influence
The challenge with Klout: Retaining your Klout score as you spend a week away from social media platforms. Get busy with work or clients (YAY!), go on vacation without wifi or actually spend time with...
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My Brief Influential Summer: My Thoughts on Klout’s Value
Klout is the online tool that assesses your activity on social media platforms to determine your influence. It was introduced to me by my Twitter friend, Steven Quezada, when he hooked me up with...
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